Clik here to view.
Landing Page Optimization by Tim Ash
Book Review by Mary O’Brien, Founder/Director of PPC Summits Tim does a great job in this book not only covering “What” Landing Page Optimization is but also “Why” you should do it. His book provides...
View ArticleClik here to view.
Why Marketing Conferences Are No Longer About the Tchotchkys
By Mary O’Brien, Founder/Director, PPC Summit A couple of weeks ago I had the opportunity to attend SES San Jose. I hadn’t been in a couple of years, and I was really curious to see what an SES...
View ArticleClik here to view.
Internet Marketing Education Survey Results Revealed
Results of our recent PPC Summit Internet Marketing Education Survey revealed: • Respondents prefer a mix of online and in-person training • One or two day in-person educational meetings with multiple...
View ArticleClik here to view.
Four Strategies for Building Your Negative Keyword List (and How to Implement...
By Elisa Gabbert, Content Development Manager, WordStream It’s crucial to find and use negative keywords if you want to maximize the value of your pay-per-click campaigns. Setting negative keywords...
View ArticleClik here to view.
A Simple Step-By-Step Formula to Dramatically Increase Customer Engagement...
Learn How to Develop Smart Ad Text and Landing Pages to Quickly Increase Qualified Leads. By: Jon Rognerud, Entrepreneur.com’s SEO columnist and Founder Chaos Map To begin, think for a moment about...
View ArticleClik here to view.
The Unlucky No. 13 Proves to be Lucky in B2B, More Touch Points!
By John Robbins, Account Executive, Anvil Media, Inc. According to Business.com, on average, 13 different people within an enterprise level organization touch a purchasing decision before final...
View ArticleClik here to view.
Contextual Advertising Finally Hits Its Stride
By Mary T. O’Brien, Founder PPC Summit For years Search Engines have been pushing contextual ads (content advertising) as a way to increase their distribution and revenue, but it seemed like...
View ArticleClik here to view.
Taking PPC to the Next Level: Discover hidden campaign performance data in...
By Kim Toomey, Anvil Media Integrating Google Analytics and AdWords is as easy as clicking a few buttons in your account settings. Despite the easy process, these two programs combined provide...
View ArticleClik here to view.
Get the Biggest Bang for Your PPC Buck this Holiday Season
By Kelly Larsen, Director of Marketing, PPC Summit Now that the holidays are upon us, most advertisers are pumping ad dollars into their campaigns in hopes of reaching more buyers. Even though we are...
View ArticleClik here to view.
Keyword Organization: A single point of leverage that affects everything in...
Successful PPC campaigns start with keyword discovery, research and organization. In paid search, keyword discovery and keyword research are important since searches of the keywords you pick are what...
View Article
